Roald Dahl’s, Matilda has sold 17 million copies worldwide since it was published in 1988 and has recently become his most popular title. It is a traditional favourite novel for many children and is now available on the front of a birthday card for 8-year-olds.

Matilda is pictured on the front, floating in the air grasping a book. This Quentin Blake illustration of Matilda is accompanied by the message “Hooray! 8 today” on the top of a yellow and orange horizontal line, background. The inside message of the card reads: “Hope your birthday is truly extraordinary …just like you!”