LOL Surprise is the latest toy phenomenon based on collectability, dolls, and unveiling. This increasingly-popular toy features several layers of surprises, including clothes and accessories, that kids unravel to reveal a collectable doll. The message says "7 Today.Â Make a Splash! Wishing you a birthday full of FUN AND SURPRISE!" This comes with "I am 7" Badge.Â There is also plenty of space to write your own personal message.