My Little Pony It's Your Birthday Badged Card First introduced into the toy market in 1983, My Little Pony is an entertainment franchise developed by Hasbro. These ponies are special as not only are they colourful, they also each possess a unique symbol. This card says "Happy Birthday. Have an Amazing Time on your special day!" Alongside a My Little Pony badge. There is lots of space to write your own personal message as well.