Elf on the Shelf has become the new fun-filled Christmas tradition where your Elf reports back to Santa at the North Pole every night. This Christmas gift wrap features images of the mischievous Elf capturing the essence of Elf on the Shelf where every morning the Elf perches in a new spot, waiting for someone to spot them. Danilo is the leading publisher of officially licensed calendars, diaries, greeting cards, gift wrap and gift bags in the UK. We are a family run company that’s been operating for more than 40 years. Our licenses range from baby to adult. All the paper we use is responsibly sourced and we only work with suppliers and manufacturers that meet our stringent ethical requirements.